okkult.it /BrandGIFs

Brand GIFs

4-5 minutes

The GIF animated are now among the undisputed protagonists of contemporary digital language. Light and immediate, creative and fun, GIFs are successful because they transmit complex emotions and messages in a very short span of time, less than two seconds. From a brand's point of view, GIFs are worth a thousand videos, images or words and lend themselves to infinite uses: on social media, of course, but also in presentations, in emails, on digital billboards or transformed into interactive analog sculptures. Our goal is to make this specific marketing and communication tool available to brands by providing a highly qualified, specialized and tailor-made service.

Adv GIFS

We transform any element of communication and promotion of your brand - TV commercials, corporate videos, posters, press campaigns, postcards and any other material - in a series of animated GIFs consistent with the identity of your brand and perfectly integrated into your marketing mix.

Archive GIFs

We recover your often unused and abandoned / hidden archival video material on some hard drives and give it back to life, transforming it into animated GIF collections that you can use for the most varied purposes.

Product GIFs

We create animated GIFs for the dynamic, effective and creative presentation of any product.

Cinemagraphs

Elegant and refined: they are the cinemagraphs, a particular type of animated GIF where only a portion of the image moves, while everything else is static.

Analog GIFs: the Giphoscope

The Giphoscope it is the analog player in the world of animated GIFs, and transforms what is born as a digital file into an analog and interactive sculpture, entirely handmade.

The Giphoscope combines 19th and 21st century technologies, analog and digital, and transforms GIFs, short video clips, Vine and even a single photograph into a work of art and design with infinite possibilities: not only GIF player, but also a gift suitable for any occasion, design object, unique piece of art, marketing tool and promotion for brands and products, video player for museums. 

Based on the Mutoscope, invented by Herman Casler in 1890, the Giphoscope works on the basis of a sequence of 24 frames mounted on a wheel which is rotated by means of a crank, thus recreating the illusion of movement. The analog device is handmade from the first to the last component with passion, precision and patience with materials such as aluminum and brass for the metal structure and wood or marble for the bases.

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