okkult.it /ArtGIFs

Art GIFs

4-5 minutes

OKKULT Motion Pictures was born on October 31, 2012 from an idea of Alessandro Scali is Marco Calabrese as an artistic project focused on animated GIFs and whose goal, explained from the beginning, is to raise this file format to a work of art.

The two main artistic strands of OKKULT are based on these principles: the Excerpts (Extracts), thanks to which we intend to bring to light the most interesting, unusual and unknown videos hidden in online archives, through a series of animated GIFs extracted, precisely, from the original materials, be they films, documentaries, commercials or any other kind of moving image. The Excerpts offer a different use of the GIF, based not only on fun for its own sake but also - through entertainment - on the transfer of knowledge.

The second strand is that of Experimental GIFs: under the pseudonym of OKKULT we work with various construction techniques such as stereoscopic GIFs, cinemagraphs, GIFs based on ASCII code or Talking GIFs, the first talking GIFs in the world. 

Still in the context of animated GIFs, we were interested in how to exhibit a GIF and make it salable as a unique work of art, like a painting or a sculpture. Thus were born the Giphoscope and the Gipher, respectively the first analog player and the first animated GIF digital player in the world.

The artistic activity within the animated GIFs of OKKULT, including the Giphoscope, has been widely documented on international sites / heads such as the New York Times, The Verge, The Creators Project, FastCo.design, Gizmodo, The Daily Mail, BBC Click, Cnet, Stuff magazine, Luxurious Magazine and many others.

At the end of June, a reduced ‘ version of the exhibition participated in Granpalazzo, an experimental contemporary art fair held at Palazzo Rospigoli, Zagarolo, Rome.

After Rome it was the turn of Athens (19-21 May): two Giphoscope signed OKKULT were selected for the main exhibition of the 12th edition of the Athens Digital Art Festival, while an animated GIF has been selected for the GIF Gallery ‘ I don't GIF at f ** k ’.

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